Big Mistakes You Need To Avoid
Questions and Answers with Marlon Sanders
Presented By Dean Giles
Why do I need to avoid the big mistakes?
What you want to avoid is the big mistakes. It will save you months if not years of wasted time and effort. It means how not to LOSE money, and how to make money while you are doing it.
What are the big mistakes?
#1 Never doing anything.
#2 Try to sell to everyone.
#3 Spending all of your money on one high-end coaching program without investigating it.
#4 Not building a list.
#5 Searching for the one system that sounds the easiest with the least amount of work.
#6 Not really focusing and getting lead generation down pat.
#7 Thinking you have to have the perfect product before you sell it.
#8 Never getting good at selling.
#9 Hopping on the band wagon.
#10 Doing all of the technical stuff yourself.
Here is a break out of the first few mistakes.
#1 Never doing anything.
This sounds obvious. But it’s an EASY trap to fall into because you keep learning, learning and learning. It’s easy to fall prey to the fear of making mistakes and the fear of being criticized. A lot of people never sell big ticket products because they’re afraid of being criticized. You know, if you sell a $27 ebook, no one is going to get too upset if they think it sucks.
But if you sell something for a G, and people think it sucks, yeah, they’ll complain. But you can’t let that fear hold you back. Just try to produce good products. It’s true that if you do something and it doesn’t work you could feel like your “dream” will never happen. But it’s 100% it’ll never happen if you never do anything.
Instead of seeing your results as your own personal ability being judged, see your activities as performing marketing tests. More on this attitude in a second.
Law 1: Do something.
#2 Try to sell to everyone.
It’s like trying to catch bass in the ocean. You’re probably going to have more success catching bass in a lake. Think of it as fishing in ponds or lakes. Over here you have bass. Over here you have something else.
You have to find a LAKE to fish in. Now, I don’t fish. So it’s not a perfect analogy. But you get the idea. You can look at it as shopping malls. A shopping mall in one part of town is going to have different stores than one in another part of town, right?
You don’t put the Neiman’s or Nordstrom’s (high end stores) in the low rent part of town. The point of targeting a specific group of people is it’s easier to know what they want and be specific about how you provide that.
Look at marketing like this. You have a specific group of people and you are performing a marketing experiment to find out IF these people will actually spend money to solve a problem or get a defined result. It’s a test. It’s an experiment. You do your research to find out what they are already spending money on. Then you find the next link in the chain as I’ve taught in other courses. Then you launch your test out there and see the results. The results are NOT a statement about you nor your marketing. They’re the results of a test.
Law 2: Find a pond to fish in.
#3 Spending all of your money on one high-end coaching program without investigating it.
I see people spend all their piggy bank money on one high-end program or coaching program without really investigating the feedback on the Internet about it. Be REALLY cautious about spending all your piggy bank on one program that promises the world — EVEN if your favorite “guru” endorses or promotes it. In marketing, you do reciprocal mailings for friends.
It’s almost impossible to avoid. Or you owe someone a favor. Now, I personally do about 100X less of these than anyone else. It’s cost me a great deal of money to NOT do these. But I’ve always tried to put my concerns for my customers first. But even at that, on occasion I owe a favor to a friend. And I work hard to only promote good products when I do that.
But do your research no matter who endorses it … IF it’s a very significant chunk of your piggy bank. If it’s discretionary money, don’t sweat it so much. For me personally, it was a VERY big breakthrough
in 1992 (or somewhere in there) when I spent $5,000 for Jay Abraham’s Marketing Protégé program.
Nowadays many of the things I learned are common knowledge — USP, lifetime value of a customer, endorsed mailings. But at the time, NO ONE taught these things. And I learned an enormous amount very quickly, even though the program wasn’t structured and was more a hodgepodge.
Then again, that’s a bit how Jay’s mind works. And I’m kinda that way too. So it all worked for me. At the time, $5,000 was a lot of money to me. So I kinda spent my piggy bank. So I’m not against big ticket purchases. But some people just buy junk from a high-powered telephone sales pitch and do almost
no research on it…. All because the person on the phone says they are calling on behalf of XYZ guru.
Fact is, some marketers sell their leads to telephone sales rooms that call and sell very large ticket coaching programs. You should know that. I don’t do it. But some people do. A lot of these phone rooms are in Utah. In the biz, it’s known as selling your leads to Utah and everyone knows what that means.
There may be good programs there also. I don’t know all of them. I know that in SOME of the programs, the “coaches” have a notebook with 50 programs in it. And they do coaching for all kinds of programs from real estate to Internet marketing. So you can imagine how useful the coaching is.
They usually start selling at $10,000 and then just keep going lower till people say yes. By the same token, I know of one company like this where the marketer goes In and personally trains the coaches then does monthly follow up with them. So I’m not saying as a blanket statement they’re all bad.
All I’m saying is be smart. Don’t be stupid. Do your research no matter WHO endorses the product.
At the same time, I see people agonize over a $97 product. You know, come on. Keep this in perspective. No one product is going to change your life in all likelihood. Success is the result of an accumulation of knowhow and skills.
Law 3: Do your research.
(Continued….) For the rest of the mistakes download the whole document here (no opt in required).
Do yourself a huge favor, find out what mistakes to avoid, then focus and get your business going.
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