I Wondered Why Google Changed the Keyword Tool?
Of course, all of the reasoning behind the changes have not been communicated by Google, but what they have communicated very well is that the new format is designed to be a workshop for building new search network campaigns.
It was specifically designed to search for keywords and ad group ideas, then to let users see how those campaigns might perform before actually committing to the campaigns. Realize that the target audience for this tool is their Adwords customers. It is supposed to streamline the keyword selection and putting discovered keywords and adgroup ideas into new campaigns. Keyword planner does do this, and can shorten the work and time required to get keywords and insert them into Adwords campaigns.
However, it wasn’t necessarily designed for those of us using the Keyword Tool to discover keywords to use for content or other advertising outside of Adwords. The changes in Keyword Planner may not benefit us as much as the group that is using Adwords campaigns. That doesn’t mean that the new Keyword Planner won’t work for the group outside of Google Adwords, but it is important to understand that the changes were made for their specific insider group.
The Keyword Planner, can however be used for Keyword Research.
It is just different than the keyword tool used to be, and it is much more integrated into the adwords program.
There are, however, some features that may make the planner a better fit for keyword research than the tool ever was.
Find out about those features NOW.
Download a checklist that will make the Keyword Planner even more effective for you.
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